Investment Sales

The Sale of assets

We provide two options in the sale of assets;

1. Investment assets: Off market sales strategy, targeting investors through direct communication and consultation.

2. Private assets: Open or Off market sales strategy involving a Master agency structure where we delegate marketing authority to competent and experienced agents with expertise in the asset type, as well as knowledge and experience of the area. This strategy increases exposure, reduces time, increases competitivity but ensures control of marketing standards, negotiations and the completion of the transaction.

As part of the consideration of selling an asset; we follow agency protocols that incorporates the following steps;

Client objectives
Market analysis
Market valuation of the asset.
Marketing Plan (with schedule and methods).
Listing reports.

All buyers are pre qualified by identity, letters of interest, source of funds, proof of funds and offers are put in writing, specifying terms and conditions of the offer.

Pricing and marketing are our specialist areas; assets priced and marketed effectively sell within a favorable time frame. We place emphasis on intelligence, ethics and service standards; where attention to detail is placed on market valuations to achieve standards in accuracy, production of high quality marketing materiel accurately reflects the qualities of the asset and strategies based on market knowledge reaches relevant prospects and attracts positive, motivated buyer attention.

Our inherent experience in selling assets using a number of different methods and strategies, having worked in a number of different markets but our key approach is to get the property marketed effectively, to get the right prospect to make their best offer. We can manage multiple, simultaneous interest, whether as a private bidding exercise or public auction. We can market without publishing a price to manage negotiations through buyer led interest. As a formally qualified agency; we're equipped in dealing with sophisticated assets and the markets that they were built for.

Our natural demonstration of transparency is appreciated by both buyer and seller; we negotiate to fulfil aspirations for both parties.

Our after sales service is based control, communication and co-ordination; we get transactions completed with a solution and service oriented approach; reducing concerns, increasing confidence and certainty of completion.

Fees

Fees chargeable on transactions for open market assets are 1.85 %, exclusive of VAT.

For off market opportunities acquisition or disposal fees payable are 2.5%.

For open market opportunities, fees are payable by the seller.

We are happy to collaborate with other agents and share fees in accordance with agreements prescribed with the fee payer.

Asset Marketing

Including investments, new developments, managing investment portfolios and prime residential property of key international cities. Our Asset marketing procedure and the tools applied are summarised below;

Asset marketing elements

Completion of market appraisal, giving details of market value potential and applicable market strategy; supplemented by comparative market appraisal.
Marketing strategy and budget agreed.
Marketing campaign formulated with list of publications, internet portals, websites, social media channels applied.
Marketing calendar planned, showing sequence of adverts, message and positioning across all applicable channels.
Professional video and photography hired and shoot scheduled and executed.
Image Strategy formulated
Adverts, videos, photos developed
Descriptions and headlines copywritten.
Open days and viewing methods planned and agreed.
Information relating to estate development and management compiled.
Interested prospects screened, registered and scheduled for viewings.
Offers and conditions received and formally relayed to seller.
Basic terms proposed and negotiated between to both sides for potential transaction.
Final terms declared, negotiated and agreed.
Memorandum of Sale completed, instructing solicitors to proceed with Sale and Purchase agreement to transfer ownership.
Full transaction management support provided to ensure positive relations and steady progress.
Confirmation of exchange and completion dates.
Reassess portfolio with further market analysis and evaluation.

To undertake the exit of an asset on behalf of the executive means to market the asset to a target audience, that would be interested and would consider the asset to be of greater potential value than the current executive, who's aspirations and lifestyle may have developed beyond the need of this asset.

Through the development of strong international, professional and client networks, using the best in photographic and internet technology, apply international systems of property marketing, operating within prime, central London and applying an uncompromising attention to detail; Mountesque delivers an off market strategy competently, successfully and confidentially, with awareness of market movements and the aspirations of other investors.

Mountesque marketing campaigns will include:

● Accuracy of asset valuations.

● Relations management with clients, investors, developers and buyers.

● Bespoke marketing plans that work effectively, efficiently and intelligently.

● Finding all-party winning solutions to reach, create and accomplish deals.

A highly dedicated service, informed intelligence, competence in brokering deals and strict code of conduct are the platform of our agency and consultancy operations.

Marketing strategies

Our purpose is to ensure you achieve the full potential in the market for the value of your property, applying a pro-active marketing plan that gets your property marketed through the applicable channels.

Property Valuations

Today, somewhere, undervalued assets exists because of a failure in recognising, the value of assets against the future demand potential. Such potentials are hard to detect because of the difficulty in forecasting the change in markets and the behaviourial responses of all participants in the market.

People are creative. This is one of the most important datums to remember and creativity attracts further creative input from other creative people, or at least the attraction of attention from further creative people. In creativity, we are referring to investors settings new trends through the establishment of development projects which are unprecedented in size or scope compared to other previous developments in that location.

Landlords have the opportunity to capitalise on the market's changing landscape by the development and enhancement of assets. The future potential of trends can however change in direction and during such times, it is essential to consider the allocation of funds and an asset's development program; should it be the recipient of development funding; such as for the purpose of undertaking a complete overhaul through demolition and rebuild or should it be simply refurbished.

As an investor, you are capturing future potential and it is prime importance to ensure that any proposed acquisition retain significant future potential to leverage. The perspective of value may vary across the spectrum or category of investors.

Market values are heavily generalised, that's why, Mountesque will do two things;

1. Recognise future growth potential.

2. Understand the value of the asset.

Thus, Mountesque keeps it's risk assessments more accurate and closer aligned to the future trends; capturing better assessments of market value and understanding where investments need to be made and divestments need to occur; functional assets may not have future growth potential but they have value in terms of purpose for it's target market.

If you are looking for an asset or looking for a buyer; we'll solve both problems; we know where to look, who to look for and what to do. Mountesque is built not to generate the highest number of transactions possible but to set up transactions with the correct elements and to do so with effective leadership.

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The Best Balance in Property Pricing

Priced too low, you miss out on value; priced too high and you lose potential buyers. Realistically priced properties generate more enquiries, higher levels of interest, increase numbers of competing buyers and deliver far greater chances of the achieving the best sales price. Researching the market is invaluable here.

The Two Main Pricing Strategies Are:

Marketing with a price. This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial and is determined in conjunction with the market evaluation/appraisal.

Marketing with NO price. A No-price strategy places a greater emphasis on the property, typically attracting a greater number of potential buyers, higher prices and over shorter time periods. No price marketing options include Auction, Tender and By Negotiation.

Selling By Price:

A price should attract interest and generate willingness to make an offer. It should reflect the value of a home, be dictated by current market demands, by previous sales and by competition. An unrealistically high price results in longer periods on the market and sale prices below actual market value.

No Price Marketing: Auction

Selling by Auction involves intensive, high profile marketing to attract genuinely interested, cash-in-hand buyers, focused on the maximum price to pay, rather than how low to make their offers. The benefits of auction includes:

The natural influence of the market influence, removing risks of under or over pricing.

The presence of true cash buyer with no conditions.

The date is set date for purchase deadline, resulting in a shorter marketing period.

Option to accept offers prior to auction.

Focus is on the property and not the price.

Auctions are the most ethical, transparent methods and achieve higher success rates.

No Price Marketing: Selling by Tender

Selling by Tender includes setting a deadline for prospective purchasers to put forward their best offer for a property. Reasons to sell by tender includes:

Deadline creates competition and urgency.
Buyers become emotionally engaged in the property before they consider the price.
All tender details remain undisclosed and absolutely confidential.

After the closing date, the vendor accepts, declines or negotiate any offers.

No Price Marketing: Selling By Negotiation

Selling By Negotiation removes the need for you to set a sale price for your property, instead placing the decision in the hands of buyers. Reasons to sell by Negotiation includes:

All buyers are eligible.
Focus is on the property and not the price.
Removes the risk of under-pricing.

An offer for your property can be received at any time. You can then accept, decline or negotiate with the prospective purchaser.

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Systems of Agency

Sole Agency

Sole agency means We Live London is the only agency, for a 3 month period, to be given the exclusive rights to market your property.

As an alternative to Sole Agency, read our section on Master Agency to utilise the power of our network and experience in managing multiple agencies to sell your property.

Master Agency

A master agent acts as the exclusive agent but has the additional power to assign marketing rights to other ‘Sub’ agencies. The master agent splits ‘The commission’ with the agency that introduces a successful buyer. Advantages include:

The leverage and influence of multiple agencies.
Discretion and less disruption to your day to day routine.
Effective management of multiple agencies.
Multiple agencies maintain a sole focus of presenting to and introducing buyers.

Sub agents are provided with excellent back-office support and marketing technologies.

Schedule of Fees

Our fees are based on the level of service you require and start from a competitive fixed fee (+ VAT) up to a standard commission rate of 2.5%, plus VAT, for a highly comprehensive package that includes full marketing technology, marketing services and promotions.

Our fee is a commission rate of 2.5%, plus VAT and applicable for the following methods of sale:

By Price
By Negotiation
By Tender
By Auction (An additional charge of £500 (plus VAT).

Fees are applied to the full sale price of the property plus, any additional values for chattels and subsequent transactions for separate lots to the same buyer (up to a period of 1 year).

Contact us to discuss a tailor made package, suitable for your needs, aims and type of property. Retained clients are charged at 1.85 %.

For the sale of assets, sold off market, the fee is 2.5 %, plus VAT. For open market opportunities, accompanied by an open, seller financed advertising campaign, generating multiple competing buyers, the fee is 1.85%.

All buyer fees are set at 1.85% for open market assets and 2.5% for the acquisition of off-market assets.

Marketing Technology:

A unique and specialised package to develop the very best presentations in the industry :

Professional Photography Shoot.
Interactive Floor Plans.
360 Degree Virtual Tour.
PDF Brochure.
Property Slideshow (Video Format).
Precision Social Media Campaigns (YouTube, Facebook, Instagram, Twitter).

Properties are presented on Rightmove, Zoopla, Primelocation, our stunning websites and adding that to the high quality presentations we create; we expect to reach wider audiences, generate more internet hits and invite more on target offers on your property than any other agency.

Development Projects

Technology and services for our Property Development partners ensures concepts, designs, layouts, quality and special features are highlighted and presented to create demand, reach target buyers to attract wide and strong interest. Our marketing package for Development Projects includes the following:

Full Architectural Visualisation / CGI package.
Professional Photography Shoot.
Interactive Floor Plans.
Gyroscopic 360 Degrees Virtual Tours.
Professionally Designed & Printed Brochures.
Property Slideshow (Video format).

Working to tight deadlines, we engage at concept level, to developing marketing material, to execute impressive marketing campaigns, selling individual development units successfully.

The Service Promise

The three most important points of our service,

Understand with accuracy, the goals and purposes of the client.
Practice a system that is ethical, honest and where all parties win.
Deliver promises with competence, confidence and professionalism.

These focal points set the foundations for the conduct and delivery of our services; ensuring the best results and experience for clients and customers.

Our approach is highly sociable, always professional and keep you well informed, ensuring all of your questions are answered exactly. We serve to help you achieve goals in lifestyle property, on investments and development projects. We look forward to working with you.

the london specialists

professional networks

We work in conjunction with other professional agents to efficiently market and on the search for assets, ensuring continued discretion and well co-ordinated, co-operative efforts to harness the power professionals within the central London networks.

transparent Intelligence

Working with attention to detail, transparency, ethics and professionalism; we provide dedicated relationship management, marketing strategies are intelligently formulated intelligent, consultations based on detailed, up to date knowledge on central London market, including specific locations and the current assets available.

Our market appraisals (valuations) are accompanied by a Comparative Market Analysis; detailing the completed sales occurring over a 3-6 month period, demonstrating current market conditions, trends and influential factors. A comparative market analysis delivers transparency and meticulous inspection to ensure intelligent and accurate pricing. The result will be a position from which to make the most well informed and confident decision possible on the targets and strategies to adopt.

Knowledge Assets:

Knowledge of the nature and structure of prime areas (Chelsea, Kensington, Mayfair, Knightsbridge, Belgravia); including the streets, parks, facilities, logistics, amenities and the types of real estate (including size and values).
Emerging market trends in terms of styles, value, economics; indicating the target assets, potential market opportunities and risks.
Determination of applicable methods and strategies in asset marketing, acquisition, negotiations and transaction management.
Professional networks that can assist with the specialist nature and handling of niche assets, as well as matters relating to the management of trans-national transactions; such as overseas investment, visa and tax.
Executive networks; knowledge of current owners, sellers, buyers active in the market and their target criteria, reducing unnecessary exposure and time.

Contact us for a market valuation on your home; we can help you with assessing the option of moving house and especially for planning, timing, co-ordination, marketing methods and strategies that are systematic, organised and efficient.